News & Notes
COHIBA DEBUTS COMADOR CIGAR IN PARTNERSHIP WITH SHAWN “JAY Z” CARTERRichmond, VA — General Cigar Company announces the launch of Comador, a super premium cigar developed in partnership
with Shawn “JAY Z” Carter.
Comador was developed under Cohiba®, the preeminent luxury brand owned by General Cigar, and marks JAY Z’s first
collaboration in the handmade cigar category.
Shawn “JAY Z” Carter said, “I worked with Cohiba because I knew they’d take my vision of a luxury cigar and bring it to life
in the right way. We took our time working on this, to get the blend to exactly where I wanted it to be. Comador looks and
tastes the way I think a cigar should.”
The artisans of Cohiba spent two years collaborating with JAY Z to develop the cigar’s flavor and characteristics.
Dan Carr, president of General Cigar commented, “As a visionary, artist and connoisseur, JAY Z is the epitome of modern
luxury and the ideal partner for Cohiba. JAY brought tremendous creativity to the development of Comador, and we
responded by leveraging Cohiba’s assets to deliver an amazing cigar using rare, proprietary tobaccos, with contemporary,
urbane packaging.”
Comador is a 6” x 52 toro-size cigar made entirely of proprietary tobaccos from the world’s most revered growing regions.
Handcrafted in Santiago, Dominican Republic, Comador features a rare Connecticut Havana wrapper prized for its exquisite
flavor and deep, lustrous appearance. When blended with hand-selected leaves from the Caribbean and Central America, the
flavor delivers nuances of wood and notes of spice for an unforgettable smoking experience.
Comador is launching with three formats. The Comador Humidor is bound in hand-finished leather with a sleek, metallic
Shawn Carter Collection crest that opens vertically to reveal 14 meticulously constructed cigars. Seven additional Comador
cigars are contained inside the enclosed hand plated travel humidor which is lined in Spanish cedar. Mahogany-lined doors,
custom cedar trays and a humidification unit comprise the exquisite humidor which contains 21 cigars, with the capacity
to house 63 cigars. Only 350 humidors have been made to commemorate the launch of Comador. This limited edition
statement piece is available for a suggested retail price of $999. The Comador Travel Humidor is available for purchase
as a stand-alone item. Containing seven Comador cigars, it sells for the suggested retail price of $350. Rounding out the
collection is the Comador Robusto Box which contains a wheel of seven Comador cigars housed in a bold, vertical-format
box, for a suggested retail price of $210.
Comador is available for purchase at www.comadorcigar.com, at Club Macanudo and 40/40 Club in New York, and will be
sold at select Barneys locations until January 2, 2014. For more information, please visit www.comadorcigar.com.
About Cohiba Cigars
True cigar connoisseurs recognize Dominican Cohiba cigars as one of the finest brands available in the U.S. Critically acclaimed for their
meticulous construction and refined taste, the core brand of Cohiba is complemented by these premium collections: Cohiba Black, Cohiba
Edicion Diamante, Cohiba Puro Dominicana and Cohiba XV.
General Cigar Co. is the leading manufacturer and marketer of handcrafted cigars for the premium market. Committed to delivering cigars
of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba, La Gloria Cubana®, Partagas®, CAO®, Punch®,
Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan
factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club
Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports
select products to 62 countries. For more information, please visit www.cigarworld.com.
® Cohiba, Macanudo, La Gloria Cubana, Partagas, CAO, Punch, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General
Cigar Company.
