H. Upmann Goes Samatran
H. Upmann, owned by Altadis USA, is a brand with a long history, one that pre-dates our Civil War. The brand’s “history” relates that in 1844, 2 Upmann brothers used their newly founded cigar operation to promote their banking business in Cuba. Cigar smoking was quite fashionable back then. This lasted until 1922 when both businesses failed and the cigar business eventually landed in the...
La Gloria Cubana Liga JD-05
The IPCPR is one of the best platforms to launch a new product or test a new concept. In 2012 La Gloria Cubana presented its Trunk Release cigars – special blends made in small quantities and packed in unique trunk style boxes, at that years IPCPR. At this years IPCPR La Gloria Cubana launched 3 new Trunk Release Cigars. I previously tested the 2013 LIGA MG-08 and gave it a very...
Viva Republica’s Rapture Exodus
Jason Holly, a cigar enthusiast and store owner in Northeastern Pennsylvania, intended to shake up the traditional cigar industry by making unusual blends not generally available to small suppliers. He created Viva Republica, Inc. and partnered with by the well-known La Aurora factory in the Dominican Republic to make cigars. These medium to full bodied sticks are aimed at traditional brick and...
Viva Republica’s Rapture Harasha
Rapture Harasha Jason Holly, a cigar enthusiast and store owner in Northeastern Pennsylvania, took the plunge from cigar retailing to also manufacturing cigars and launched his company, Viva Republica Inc. The first cigar offering from Viva is the Rapture series with sizes ranging from a 4.5 X 50 robusto to a 6 X 58 gordo. Viva uses an Ecuadorian Havana wrapper with a Dominican Corojo binder...
La Gloria Cubana Liga MG-08
Product innovation and quality develop new trends in the cigar industry, often after innovation in marketing and sales attracts our attention. La Gloria Cubana achieves this in their Trunk Release concept at the 2013 IPCPR. On the marketing front La Gloria employs 3 interesting approaches. First, they use innovative “trunk shaped boxes” as cigar boxes holding 26 sticks, an eye catching...
