News & Notes
Dona Flor USA – Ends 2012 with a bang at Cigar Aficionado’s Big Smoke Events
(Miami, Florida) Dec 17, 2012 – After an aggressive re-launch marketing campaign in the United States, Dona Flor ends the year with a 93 rating and a showing at Cigar Aficionado’s Big Smoke Events in Las Vegas and New York. Chris Edge, President of Double Edge Inc. and Dona Flor USA, is reporting a successful campaign aimed at reintroducing ‘Brazil’s Dark Treasure’ to U.S. consumers.
What began in June with an appearance in Cigar Aficionado culminated with a rousing reception at the Big Smoke New York event. The market has clamored to get more information on where to find retailers to purchase Dona Flor cigars. The presence of Dona Flor has led to a flood of inquiries on the re-launch of Alonso Menendez cigars.
“June 4th was the official launch day of Dona Flor in the U.S. and instantly the bloggers and social media jumped on the story. We moved directly in to the IPCPR show in Orlando where we were able to immediately ship product to all or new retailers nationwide. We now have retailers in 16 states and sales reps in regions across the country,” says Chris, “ consumers in areas where we have not touched down yet can shop at our online store, which is intended to complement, not vie with, the brick and mortar experience.”
Dona Flor has received new ratings of 90 on the Puro Mata Fina, 92 on our Selecao and just recently a 93 on the 6×60 Gran Corona. Over 10,000 cigar samples were passed out to consumers and retailers over the course of the campaign, and a 6 month coast-to-coast “Cigar Tour de America” finished in New York at the Big Smoke on Nov 29th.
Brazilian tobacco is still a mystery to many consumers here in the US. It is truly unique and has a completely different range of notes and tastes that separate it from Nicaraguan (earthier) Dominican (more peppery) while Brazilian is packed with flavor yet remains more on the medium strength side. It is known as a much sweeter and smoother tobacco than other areas which is why is has been used by many as a wrapper.
To celebrate closing of the year Dona Flor is happy to announce a Holiday special featuring a special edition Corpo y Alma and Puro Mata Fina Gift Packs. The Corpo y Alma Robusto Sampler contains a Dona Flor Selecao, a Puro Mata Fina and a traditional Robusto—an excellent intro to the Dona Flor Brazilian line. These Brazilian puro blends were begun by Benji Menendez and perfected by brother Felix over the course of the past 35 years and are unique on the U.S. market today.
